Higher Education

Employment

Reading College and School of Art & Design

Lecturer
Programme Leader for ND, HND and BA(Hons) Graphic Design

Programme Leader for FE and HE programmes in Graphic Design covering studio- and CAD-based modules in professional development, editorial design, brand design, computer-based design etc. Also led evening classes in Flash, Dreamweaver and Photoshop.

Surrey Institute of Art and Design, University College

Senior Lecturer
Programme Leader for BA(Hons) Graphic Design

Leading modules in branding and advertising design.

Senior Lecturer
Academic Developer (0.6FTE), Art, Design and Media Subject Centre, Higher Education Academy

Course leader for Historical and Critical Studies modules for students in Graphic Design and Illustration, designed and delivered elective modules in cultural studies, and coordinated dissertation supervision and assessment.

Programme Leader for Design Studies and Academic Coordinator for Theoretical Studies from September 2009

Module leader for Design History, Theory and Practice to level 2 students across the School of Design

Module leader for module on International Branding for MSc in International and Professional Communication

Dissertation supervision for level 3 and 4 students

Co-delivered Design Writing module for MDes

Contributed to Design Studies levels 1 and 2, and DHTP levels 3 and 4

Awarded Faculty Award for Excellent Teaching, and Senate Award for Excellence in Teaching, 2010

External Examining

Consultancy

Professional Status

• Fellow of the Royal Society of Arts
• Member of the advisory board of The Poster: The Journal of Visual Rhetoric (ISSN: 2040-3704) See http://bit.ly/1AUJ2H for full panel listing
• External examiner for Loughborough University School of Art and Design BA(Hons) programmes in Visual Communication
• External examiner for University of Plymouth FdA programmes in Art, Illustration and Ceramics (2003-2008)
• Nominee for Senate Award for Excellence in Teaching, University of Dundee, 2009
• Invited external consultant on pedagogy to various HEIs including Norwich School of Art and Design, The Nottingham Trent University, De Montfort University, London College of Fashion, Chelsea College, Limerick School of Art and Design, Arts Institute Bournemouth and University of Wales, Cardiff (2000-2004)
• Member of steering group panel for Fund for Development of Teaching and Learning 4 (FDTL4) project, ADEPTT, 2002-2006
• Referee for journals: Art, Design and Communication in Higher Education and Arts and Humanities in Higher Education
• Panel member for Eye magazine forum on the future of design education, London College of Communication, January 2008
• Keynote Speaker at Visual Literacy: From Power to Empowerment, Dallas, Texas, 6 June 2008
• Book reviewer for SEDA, THES, Eye Magazine, Arts and Humanities in Higher Education and ADM-HEA
• Contributor to Eye magazine including landmark issue on the “New Design Canon”
• Contributor to Times Higher Educational Supplement 24/7/09, 26/8/05, 12/8/05, 23/5/03, 11/4/03
• Awarded “Highly recommended” status by the Department for Education and Skills for development of “S:Team” software and web site for use by students and teachers, 2003 (re-awarded January 2009)
• Two innovations listed by HEFCE in Supporting higher education in further education colleges: a guide for tutors and lecturers, HEFCE April 2003/15
• Short-listed for BECTA/Guardian Award for best HE-oriented learning website, July 2000

Publications and conferences

Books and Chapters

Visual Communication: From Theory to Practice
Jonathan Baldwin and Lucienne Roberts
AVA 2007

NB Winner of ‘Best Tertiary Title’ at 2007 British Book Awards

More Than A Name: An Introduction to Branding
Melissa Davies and Jonathan Baldwin
AVA 2007

Stop Being Sheep: Speak Up Year Four 2005-2006
Featured contributor 2007

Variation in student conceptions of learning outcomes in the design project
Alison Shreeve, Jonathan Baldwin and Gerald Farraday (65/30/5)
In ‘Enhancing Curricula: Towards the Scholarship of teaching in art, design and communication in Higher Education’ (2004)

Student Conceptions of Assessment Using Learning Outcomes
In ‘Improving Student Learning: Theory, Research and Scholarship’, (ed. Chris Rust) pp223-34
Alison Shreeve and Jonathan Baldwin (70/30)

Conference Papers 

The Lost Boys (and girls): is the design industry wasting graduate talent by making it start at the bottom?
New Views 2, London College of Communication, London July 2008

Consequences
Keynote presentation at Visual Literacy: From Power to Empowerment, Dallas, Texas June 2008

Living For, Versus Living Off Design: What Do We Mean By Vocational?
CLTAD International Conference, New York, April 2008

Always The Bridesmaid: Design Students as Students of Culture 
Cultural Studies Now, University of East London 19-22 July 2007

The Wrong End of the Stick: What Industry Really Wants from Design Education
International Conference on Design Principles and Practices, Imperial College 4-7 January 2007. 

Abandoning History: Delivering Historical and Critical Studies to Practice-Based Students 
New Views: Repositioning Graphic Design History, 
London College of Communications 27-29 October 2005. 

Student Conceptions of Assessment Using Learning Outcomes
Alison Shreeve and Jonathan Baldwin
Improving Student Learning International Conference, UK June 2002