Photos

Books

Some books I've been involved in

  • Visual Communication: From Theory to Practice
    by Jonathan Baldwin, Lucienne Roberts

    Aimed at further and higher education courses in visual communication and general design, the book offers a broad and accessible introduction to key concepts in the discipline. Broken in to three chapters looking at communication theory, design as culture, and design for change, each is split between a "theoretical" overview, followed by interviews with practitioners.

    The book has been praised internationally and is in use as a set text on many design courses. It is never dry, always provocative, and lends itself either to independent study or, ideally, to integration and discussion/debate within classes and projects.

     
  • More Than A Name: An Introduction to Branding
    by Melissa Davis, Jonathan Baldwin

    I contributed some of the "theory" elements to this, i.e. the business models and marketing tools.

    I've recommended this book to a lot of design students because it makes the very clear point that branding isn't the logo - something a lot of graphics students seem to think in particular. It goes way beyond that and the logo is just the visual summation of a lot of effort, research and action.

    Whenever you read a newspaper reporting with shock that "a new logo" has cost £x million, that's the misconception made manifest. What's particularly ironic is that those newspapers spend an awful lot of money on their own brands. So maybe this book should be read by journalists too...