Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.
Design-related roles exist in a range of areas from industrial design (cars, furniture) to print (magazines, other publications) to tech (websites, mobile apps). With the relatively recent influx of tech companies focused on creating interfaces for screens, many new design roles have emerged. Job titles like UX or UI designer are confusing to the uninitiated and unfamiliar even to designers who come from other industries.
At first blush, the new design doesn’t seem markedly different. It’s got a black background now, to match what people are used to on their phones, tablets, and TV sets. Those little arrows that scroll through the service at the speed of a glacier are still there, but now they jump between entire rows of choices. And the service does a much better job of letting you see information about a show as you click around, instead of accidentally playing something you only wanted to know more about. Under the hood though, the changes are the culmination of years of research aimed at gleaning every nuance about how humans hunt for things to watch. Netflix has been tossing out breadcrumbs in various configurations, and seeing how we gobble them up. This is the newest handful for us to taste test, and it comes with the hope that we’ll feast.