Hashtag backlash: marketing campaigns that turned into social media disasters

  In the lead-up to Anzac Day, Woolworths launched the commemoration website “Fresh in Our Memories”, a play on the supermarket’s “fresh food people” slogan. People were encouraged to upload war-related photos and tributes to the site, which would automatically add the Woolworths logo and the Fresh in Our Memories catchphrase to them. Using the […]

Can Twitter reinvent itself with packaged news before it gets sold?

There is journalism before Twitter and journalism after Twitter. No single company has ever had the power to report and disseminate events with the speed and geographic reach of the network. America holds its first television debate for Democratic candidates, Donald Trump livetweets it. If London Bridge is closing down, Twitter provides the eyewitness reports […]

Welcome to Jun, the town that ditched bureaucracy to run on Twitter

Elena Almagro was cleaning floors when she was nine, and didn’t learn to read or write because her family were too poor to send her to school. Now in her 60s, Elena says she never thought she would be able to use Twitter when the mayor started to encourage her. “He said I should enrol […]

So You’ve Been Publicly Shamed review – Jon Ronson on rants and tweets

Near the end of last year, the Labour MP Emily Thornberry was sacked from the shadow cabinet after tweeting a picture of a house draped in English flags with the words “Image from #Rochester”. Not long afterwards, the Twitter account of Ukip’s South Thanet branch berated the BBC for filming a vox pop in front […]