Pixar co-founder warns virtual-reality moviemakers: ‘It’s not storytelling’

“Virtual reality’s been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it,” says Catmull. “Now with Oculus they’re saying there’s a new storytelling medium. All that the new virtual-reality stuff […]

Apple is still UK’s top storytelling brand

The 2015 Brand Storytelling report, now in its third year, surveyed 2,800 UK adults about their views on 154 major brands. Respondents rated all of the brands they were familiar with against nine criteria, including the brands they feel have “a clear sense of purpose and vision,” those that “produce content you want to share […]