From ‘hands that do dishes’ to a bathtime Flake: the changing face of brands on TV

 

Ads like the one for Harmony hairspray in the 1970s perpetuated the idea that a woman’s main aim was to appeal to as many men as possible, as a series of potential suitors asked: “Is she, or isn’t she?” A later campaign for the deodorant Impulse showed men who “just can’t help” handing flowers to a fragrant woman. However, as commercials moved away from predictable stereotypes, many of the conventional gender roles were helpfully turned on their head.

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From ‘hands that do dishes’ to a bathtime Flake: the changing face of brands on TV

 

Ads like the one for Harmony hairspray in the 1970s perpetuated the idea that a woman’s main aim was to appeal to as many men as possible, as a series of potential suitors asked: “Is she, or isn’t she?” A later campaign for the deodorant Impulse showed men who “just can’t help” handing flowers to a fragrant woman. However, as commercials moved away from predictable stereotypes, many of the conventional gender roles were helpfully turned on their head.

Read the full story here

70s dinner party food: If only we’d had Instagram back then

 

This was the era of the showboat dinner party, where the upwardly mobile British family would invite peers and colleagues into their homes in a bid to wow them via high-voltage, brightly coloured three-course extravaganzas. It was a time of meals that didn’t just taste out of this world, they looked out of this world, too. In the current climate of clean-eating, social media fascism, the 70s seem to signify a happier, more honest time. We want something that has the balls to be shamelessly, completely and proudly crap. We want a good, old-fashioned 70s dinner party.

Read the full story here

70s dinner party food: If only we’d had Instagram back then

 

This was the era of the showboat dinner party, where the upwardly mobile British family would invite peers and colleagues into their homes in a bid to wow them via high-voltage, brightly coloured three-course extravaganzas. It was a time of meals that didn’t just taste out of this world, they looked out of this world, too. In the current climate of clean-eating, social media fascism, the 70s seem to signify a happier, more honest time. We want something that has the balls to be shamelessly, completely and proudly crap. We want a good, old-fashioned 70s dinner party.

Read the full story here

70s dinner party food: If only we’d had Instagram back then

 

This was the era of the showboat dinner party, where the upwardly mobile British family would invite peers and colleagues into their homes in a bid to wow them via high-voltage, brightly coloured three-course extravaganzas. It was a time of meals that didn’t just taste out of this world, they looked out of this world, too. In the current climate of clean-eating, social media fascism, the 70s seem to signify a happier, more honest time. We want something that has the balls to be shamelessly, completely and proudly crap. We want a good, old-fashioned 70s dinner party.

Read the full story here

70s dinner party food: If only we’d had Instagram back then

 

This was the era of the showboat dinner party, where the upwardly mobile British family would invite peers and colleagues into their homes in a bid to wow them via high-voltage, brightly coloured three-course extravaganzas. It was a time of meals that didn’t just taste out of this world, they looked out of this world, too. In the current climate of clean-eating, social media fascism, the 70s seem to signify a happier, more honest time. We want something that has the balls to be shamelessly, completely and proudly crap. We want a good, old-fashioned 70s dinner party.

Read the full story here

Emoji diversity: how ‘silly little faces’ can make a big difference

 

When Emojipedia founder Jeremy Burge sent his fiancee to the wrong side of London for dinner, he sent an apologetic text message. He received an emoji-less reply: “It’s fine.” “We all know that’s not what it means at all. That means ‘it’s not fine’,” he said, pointing out that emoji have infiltrated language so deeply that their absence from that message carries a meaning that we all understand. Once considered a nerd topic, emoji have now become a mainstream medium, Burge says – and San Francisco’s first Emojicon conference seems to agree.

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Click plate: how Instagram is changing the way we eat

 

The annual Waitrose food and drink report, released on Wednesday, focuses on the way in which food has become social currency thanks to how we share and discuss it online. It is impossible to wade through the quagmire of social media without segueing into virtual treasure troves of #foodporn, #instafood and proudly #delicious content. According to the report, one in five Brits has shared a food photo online or with our friends in the past month. We have managed to forge what looks like a rare pure corner of social media, where pleasure is the order of the day. No matter the poster or the politics, food shines bright as something that all of us can aspire to, if only we curate our lives and our diets carefully enough.

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70s dinner party food: If only we’d had Instagram back then

This was the era of the showboat dinner party, where the upwardly mobile British family would invite peers and colleagues into their homes in a bid to wow them via high-voltage, brightly coloured three-course extravaganzas. It was a time of meals that didn’t just taste out of this world, they looked out of this world, too. In the current climate of clean-eating, social media fascism, the 70s seem to signify a happier, more honest time. We want something that has the balls to be shamelessly, completely and proudly crap. We want a good, old-fashioned 70s dinner party.

Read the full story here

The book 70s Dinner Party by Anna Pallai is published by Vintage. Buy it here.

How do I tell my daughter that her online ‘truth’ is a conspiracy theory?

This confusion about the truth usually begins to disappear as children grow up and see that there are not only observable facts, but also collectively observable knowledge that is difficult to verify but must nevertheless be taken on trust. The idea that the Earth is (roughly) a sphere and orbits the sun is pretty much universally accepted, but very few know the science that proves it. It is taken as a matter of faith as part of our established store of knowledge. It struck me as I argued with my daughter that the collective store of trusted knowledge is dwindling, despite the so-called information revolution. Adults, like children, tend towards the irrational, and the internet has become an immense tool for facilitating that tendency.

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