How do I tell my daughter that her online ‘truth’ is a conspiracy theory?

This confusion about the truth usually begins to disappear as children grow up and see that there are not only observable facts, but also collectively observable knowledge that is difficult to verify but must nevertheless be taken on trust. The idea that the Earth is (roughly) a sphere and orbits the sun is pretty much […]

Hashtag backlash: marketing campaigns that turned into social media disasters

  In the lead-up to Anzac Day, Woolworths launched the commemoration website “Fresh in Our Memories”, a play on the supermarket’s “fresh food people” slogan. People were encouraged to upload war-related photos and tributes to the site, which would automatically add the Woolworths logo and the Fresh in Our Memories catchphrase to them. Using the […]