The potato solution: how the Guardian switched to biodegradable packaging

Some background on The Guardian’s recent decision to begin using plastic derived from potatoes to wrap its supplements: Last year we used approximately 25 tonnes of plastic for wrapping, which is about half a tonne a week. We knew we had to find an alternative. The newsprint we use for newspapers, however, is more than […]

Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created […]

Product designers ‘must reduce Pringles factor’ to boost recycling

Product designers need to retreat from “the Pringles factor” in order to make their packaging more recyclable, an environmental expert has said. Simon Ellin, the chief executive of the Recycling Association, which represents recyclers, pointed to the snack tube as a prime example of the failure to consider recycling in design – and listed a […]

Swedish supermarkets replace sticky labels with laser marking

  The humble fruit sticker may seem an unlikely cause for environmental concern but removing it from produce could create huge savings in plastic, energy and CO2 emissions. In response to consumer demand for less packaging, Dutch fruit and veg supplier Nature & More and Swedish supermarket ICA have joined forces to run a trial […]

Swedish supermarkets replace sticky labels with laser marking

  The humble fruit sticker may seem an unlikely cause for environmental concern but removing it from produce could create huge savings in plastic, energy and CO2 emissions. In response to consumer demand for less packaging, Dutch fruit and veg supplier Nature & More and Swedish supermarket ICA have joined forces to run a trial […]

How big tobacco lost its final fight for hearts, lungs and minds

  Tobacco companies lost an appeal against government plans to force them all to use generic packaging with health warnings on the side. They said it was effectively theft of intellectual property so if nothing else, they should be compensated (their barrister even used the argument that slave owners were compensated when slavery was abolished […]

Warning: this article could radically alter the way you eat

Much of Spence and his colleagues’ findings make instinctive sense, such as that messily plated food doesn’t taste as good as if it’s neatly or artistically arranged. And much of this body of knowledge has been appropriated by Big Food to manipulate consumers since the 1930s, when 7-Up marketeers already knew that the more yellow […]

Warning: this article could radically alter the way you eat

Much of Spence and his colleagues’ findings make instinctive sense, such as that messily plated food doesn’t taste as good as if it’s neatly or artistically arranged. And much of this body of knowledge has been appropriated by Big Food to manipulate consumers since the 1930s, when 7-Up marketeers already knew that the more yellow […]

Warning: this article could radically alter the way you eat

Much of Spence and his colleagues’ findings make instinctive sense, such as that messily plated food doesn’t taste as good as if it’s neatly or artistically arranged. And much of this body of knowledge has been appropriated by Big Food to manipulate consumers since the 1930s, when 7-Up marketeers already knew that the more yellow […]