The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

Facebook’s Like button is a built-in filter bubble

  Imagine if every newspaper came with a mandatory T-shirt. Suddenly, that tabloid you paged through out of curiosity becomes part of your identity. You have to explain to friends that despite being a walking billboard, you don’t actually agree with The Wall Street Journal’s conservative editorials, or think The New York Times is too […]

Can Twitter reinvent itself with packaged news before it gets sold?

There is journalism before Twitter and journalism after Twitter. No single company has ever had the power to report and disseminate events with the speed and geographic reach of the network. America holds its first television debate for Democratic candidates, Donald Trump livetweets it. If London Bridge is closing down, Twitter provides the eyewitness reports […]

Syrian Journey: why the BBC is right to make a game about the refugee crisis

“The idea that in the future, news will be played rather than read is quite hard for some people to think about,” she says. “If you look at the history of journalism, whenever a new platform comes online, whether that’s been radio, television or the internet, you’ve had people saying that news could never migrate. […]