The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

Facebook’s Like button is a built-in filter bubble

 

Imagine if every newspaper came with a mandatory T-shirt. Suddenly, that tabloid you paged through out of curiosity becomes part of your identity. You have to explain to friends that despite being a walking billboard, you don’t actually agree with The Wall Street Journal’s conservative editorials, or think The New York Times is too liberal but still covers the facts. Increasingly, you stick to outlets you unambiguously approve of, reinforcing things you already believe. This is how Facebook imagines the future of news, and it’s absurd.

Read the full story here

Can Twitter reinvent itself with packaged news before it gets sold?

There is journalism before Twitter and journalism after Twitter. No single company has ever had the power to report and disseminate events with the speed and geographic reach of the network. America holds its first television debate for Democratic candidates, Donald Trump livetweets it. If London Bridge is closing down, Twitter provides the eyewitness reports and pictures ahead of the broadcast news media. Journalists when they wake in the morning don’t first switch on the radio, they reach for their smartphones and scroll through Twitter. Their subjects and sources, from politicians to pop stars, do the same. While the vast majority of the social network-using world is on Facebook (1.2 billion active users versus Twitter’s 300 million), and its children are on Snapchat, the free press is still rowdily assembling on Twitter

Read the full story here

Syrian Journey: why the BBC is right to make a game about the refugee crisis

“The idea that in the future, news will be played rather than read is quite hard for some people to think about,” she says. “If you look at the history of journalism, whenever a new platform comes online, whether that’s been radio, television or the internet, you’ve had people saying that news could never migrate. The idea of television news caused a huge moral panic. The BBC was worried about influencing viewers in a way that would undermine the serious discuss of news culture. The idea of an anchor person was problematic – what if they made a particular expression while saying a phrase? How would that translate into the way the public received that news? They were worried about how a visual medium could communicate the discourse of news.”

Read the full story here