Here are Facebook’s marketing tips for exploiting lonely people

  Facebook has some advice for brands on how to get their marketing messages to resonate with newly single people. In a blog post today, the company expounded on ways in which single people act in the wild and on the internet, as well as ways to capitalize on their sad, sad lives Read the […]

Old book, new look: why the classics are flying off the shelves

  This autumn, though, they’re offering something new: a range of hardbacks offering “unique content” – a collection of an author’s works that hasn’t been presented this way before, or a new translation of a classic. Their design is flamboyantly simple: no dust jacket but a cloth binding, a cream background on which title and […]

Hashtag backlash: marketing campaigns that turned into social media disasters

  In the lead-up to Anzac Day, Woolworths launched the commemoration website “Fresh in Our Memories”, a play on the supermarket’s “fresh food people” slogan. People were encouraged to upload war-related photos and tributes to the site, which would automatically add the Woolworths logo and the Fresh in Our Memories catchphrase to them. Using the […]

Japanese bookshop stocks only one book at a time

A story from The Guardian on a bookstore in Japan that’s hit upon a novel approach to helping people choose what to read next. “This bookstore that sells only one book could also be described as ‘a bookstore that organises an exhibition derived from a single book’. For instance, when selling a book on flowers, […]

A Darth Vader waffle maker? You really shouldn’t have…

  David Mitchell (the funny one, not the novelist) writing for the Observer on the deluge of Star Wars merchandise, makes the point that not everything we make and sell needs to be ‘worthy’: I don’t mean it as a criticism when I call this stuff crap. Our civilisation cannot be sustained solely from the buying […]

Reviews, tweets, Instagram posts: why customers are the new marketers

User-generated content (UGC) – blogs, reviews, comments, essentially any digital interaction your customer has with your brand – is becoming an increasingly important part of many businesses’ marketing plans. It is a low-investment, high-impact way of raising your profile online. A recent study by ratings and reviews company Reevoo (pdf) found that 70% of consumers […]