Tighten your safety briefing: Air New Zealand rebuked over flippant videos

Air New Zealand has been rebuked by the country’s aviation watchdog for burying life-saving messages in amongst celebrity cameos in its pre-flight safety videos. The airline is infamous for its elaborate star-studded clips in which celebrities like Richard Simmons, Bear Grylls and Betty White tell passengers how to respond in an aviation emergency. But an […]

How to write the shortest joke in the world

Quite an interesting article here on how to write short jokes, which should also be of use to writers, especially advertising copywriters. It begins by suggesting that one of the funniest and shortest jokes is Jimmy Carr’s ‘venison’s dear, isn’t it?’. Micro-gags like Carr’s also illustrate a central tenet of classical joke craft: for some […]

Ladybird books introduce Peter and Jane to hipsters and hangovers

Once famous for its earnest, wholesome books that introduced British children to topics such as space travel, nuclear power and the gunpowder plot, the publisher Ladybird is launching a series of guides to help cynical adults make sense of modern life, from hipsters to hangovers. Embracing the trend for spoof Ladybird editions that juxtapose the […]

The flyaway success of the Ladybird art prank

Elia raised £5,000 through Kickstarter to publish the book, painstakingly replicating the design techniques and printing technology used in the original Ladybird books. As encouragement, she put individual pages out on social media. By the time the first edition of 1,000 books had been released, at £20 apiece, it had gone viral. Retribution was swift, […]