I’m an ex-Facebook exec: don’t believe what they tell you about ads

 

For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012. The ethics of Facebook’s micro-targeted advertising was thrust into the spotlight this week by a report out of Australia. The article, based on a leaked presentation, said that Facebook was able to identify teenagers at their most vulnerable, including when they feel “insecure”, “worthless”, “defeated” and “stressed”.

Read the full story here

Here are Facebook’s marketing tips for exploiting lonely people

 

Facebook has some advice for brands on how to get their marketing messages to resonate with newly single people. In a blog post today, the company expounded on ways in which single people act in the wild and on the internet, as well as ways to capitalize on their sad, sad lives

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

How do I tell my daughter that her online ‘truth’ is a conspiracy theory?

 

This confusion about the truth usually begins to disappear as children grow up and see that there are not only observable facts, but also collectively observable knowledge that is difficult to verify but must nevertheless be taken on trust. The idea that the Earth is (roughly) a sphere and orbits the sun is pretty much universally accepted, but very few know the science that proves it. It is taken as a matter of faith as part of our established store of knowledge. It struck me as I argued with my daughter that the collective store of trusted knowledge is dwindling, despite the so-called information revolution. Adults, like children, tend towards the irrational, and the internet has become an immense tool for facilitating that tendency.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here

How do I tell my daughter that her online ‘truth’ is a conspiracy theory?

 

This confusion about the truth usually begins to disappear as children grow up and see that there are not only observable facts, but also collectively observable knowledge that is difficult to verify but must nevertheless be taken on trust. The idea that the Earth is (roughly) a sphere and orbits the sun is pretty much universally accepted, but very few know the science that proves it. It is taken as a matter of faith as part of our established store of knowledge. It struck me as I argued with my daughter that the collective store of trusted knowledge is dwindling, despite the so-called information revolution. Adults, like children, tend towards the irrational, and the internet has become an immense tool for facilitating that tendency.

Read the full story here

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

 

Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on Facebook and adapt only when the social media company forces their hand by changing the algorithms. The worst part about these companies, however, is the emphasis on volume of product – the content – and the lack of emphasis on the wellbeing of the producers – the writers.

Read the full story here