I’m an ex-Facebook exec: don’t believe what they tell you about ads

  For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012. The ethics of […]

Here are Facebook’s marketing tips for exploiting lonely people

  Facebook has some advice for brands on how to get their marketing messages to resonate with newly single people. In a blog post today, the company expounded on ways in which single people act in the wild and on the internet, as well as ways to capitalize on their sad, sad lives Read the […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

How do I tell my daughter that her online ‘truth’ is a conspiracy theory?

  This confusion about the truth usually begins to disappear as children grow up and see that there are not only observable facts, but also collectively observable knowledge that is difficult to verify but must nevertheless be taken on trust. The idea that the Earth is (roughly) a sphere and orbits the sun is pretty […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

How do I tell my daughter that her online ‘truth’ is a conspiracy theory?

  This confusion about the truth usually begins to disappear as children grow up and see that there are not only observable facts, but also collectively observable knowledge that is difficult to verify but must nevertheless be taken on trust. The idea that the Earth is (roughly) a sphere and orbits the sun is pretty […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]