From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest

  It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be […]

From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest

  It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be […]

Stella McCartney’s flashmob finale ditches strutting for dancing

  McCartney’s fashion week raison d’être has always been about more than aesthetics. Her pioneering anti-fur and anti-leather stance, widely considered the hippy eccentricity of a Beatles daughter when she launched her label 15 years ago, has since been adopted by Ralph Lauren, Tommy Hilfiger and Giorgio Armani. Last week, her brand released its first […]

Advocating for Ethical Photos

A year ago Reboot shared their principles for “a more empathetic approach to taking and using photos.” It’s admirable to see an NGO take this step, but even more so how they acknowledged in their recent post that it’s been “surprisingly hard to operationalize these guidelines consistently.” Lauren Gardner writes: A camera is obtrusive. Before […]

Zandra Rhodes: weaving a new society

The country is utterly reliant on the ready-made-garment (RMG) industry, which provides 80% of the GDP. Some Western brands talk about production there as if they are NGOs, producing much-needed jobs and emancipating women. But we’re starting to see it’s more complicated than that. The fast-fashion system cannot guarantee decent conditions and fair wages. A […]

First full body transplant is two years away, surgeon claims

I think I’d want to approve the body first. The one I’ve got was no prize draw. A surgeon says full-body transplants could become a reality in just two years. Sergio Canavero, a doctor in Turin, Italy, has drawn up plans to graft a living person’s head on to a donor body and claims the […]