Swedish supermarkets replace sticky labels with laser marking

  The humble fruit sticker may seem an unlikely cause for environmental concern but removing it from produce could create huge savings in plastic, energy and CO2 emissions. In response to consumer demand for less packaging, Dutch fruit and veg supplier Nature & More and Swedish supermarket ICA have joined forces to run a trial […]

Are you a spaceflight company? You may want to rethink your logo

A quick glance at the logos of some of the most prominent spaceflight companies, including SpaceX and Orbital ATK, show just how similar their branding has become. “There are usually dominant blues, dominant blacks, all going with this rocket swoosh and a pointed star,” says Andrew Sloan, a graphic designer and specialist in brand development. […]

Swedish supermarkets replace sticky labels with laser marking

  The humble fruit sticker may seem an unlikely cause for environmental concern but removing it from produce could create huge savings in plastic, energy and CO2 emissions. In response to consumer demand for less packaging, Dutch fruit and veg supplier Nature & More and Swedish supermarket ICA have joined forces to run a trial […]

Old book, new look: why the classics are flying off the shelves

  This autumn, though, they’re offering something new: a range of hardbacks offering “unique content” – a collection of an author’s works that hasn’t been presented this way before, or a new translation of a classic. Their design is flamboyantly simple: no dust jacket but a cloth binding, a cream background on which title and […]

A case that will run and run: Duracell and Energizer’s court fight over rabbit mascots

  The Duracell and Energizer bunnies are set to fight it out in court, after a judge ruled that a legal tussle over the right to use a rabbit mascot can proceed. Duracell failed in a bid to dismiss a lawsuit by Energizer, which claims that its rights to use a pink bunny to advertise […]

Maynards and Bassetts unite to form new “adult candy” brand

Maynards and Bassets, two venerable British brands of sweets, have merged into ‘Maynards Bassets’ – not the kind of mouthful that gets you salivating. The new packets look good, but that name and logo (or ‘plaque’ as it’s known) looks a bit heavy to me. Not as heavy as the bizarre language used to describe […]

Hashtag backlash: marketing campaigns that turned into social media disasters

  In the lead-up to Anzac Day, Woolworths launched the commemoration website “Fresh in Our Memories”, a play on the supermarket’s “fresh food people” slogan. People were encouraged to upload war-related photos and tributes to the site, which would automatically add the Woolworths logo and the Fresh in Our Memories catchphrase to them. Using the […]

Nurofen’s maker admits misleading consumers over contents of painkillers

Drug company Reckitt Benckiser has been marketing Nurofen under different sub-brands with the implication being that each one targeted different types of pain. Only one problem with that, and it led to action in Australia. “The ACCC took these proceedings because it was concerned that consumers may have purchased these products in the belief that […]

Apple is still UK’s top storytelling brand

The 2015 Brand Storytelling report, now in its third year, surveyed 2,800 UK adults about their views on 154 major brands. Respondents rated all of the brands they were familiar with against nine criteria, including the brands they feel have “a clear sense of purpose and vision,” those that “produce content you want to share […]

Judge Dredd’s assault on consumer culture icons finally unleashed

Episodes of the Judge Dredd strip from classic British weekly comic 2000AD that poked fun at McDonald’s, Burger King and corporate mascots such as the Michelin Man and the Jolly Green Giant are due to be reprinted after almost four decades in legal limbo. In 1978, the comic featured a long-running storyline called The Cursed […]