“Designers are problem solvers”, says James Roberts, a graduate of Loughborough University’s product design degree. Given an open brief for his final year project, Roberts was looking for a problem to solve. The 2013 Panorama documentary Saving Syria’s Children, which highlighted he plight of premature refugee babies dying from lack of access to incubators, provided the perfect engineering challenge: “I saw a problem and it was fun to solve it. It was an obvious need.”
Right now, babies in the neonatal intensive care unit, or NICU, often get identification wristbands shortly after their birth with temporary first names such as “Babyboy” or “Babygirl.” And that makes sense, because it allows the hospital to immediately provide a newborn with ID, even if his or her parents haven’t picked out a name. This practice is common: One survey finds that more than 80 percent of NICUs use this type of naming convention to identify their newborns. But there’s also a problem with this approach, that researchers in the journal Pediatrics pointed out: Non-distinct names like “babyboy” and “babygirl” can look really similar when dozens of baby boys and baby girls in a given NICU have similar last names, too. Not to mention the babies look pretty similar themselves! (Pediatrics) Working in a Milwaukee hospital’s NICU, researchers took a different approach: They started giving each baby a distinct name, like the ones in green on the right. A newborn baby born to a mother named Wendy would get a wristband that says “Wendysgirl Jackson” rather than “Babygirl Jackson.” The hope was that it would make the baby who belongs to Wendy Jackson easier to identify — and harder to confuse with the baby who belongs to Brenda Johnson.