WSJ Profile on Jony Ive and Apple Park


The thousands of employees at Apple Park will need to bend slightly to Ive’s vision of the workplace. Many will be seated in open space, not the small offices they’re used to. Coders and programmers are concerned that their work surroundings will be too noisy and distracting. Whiteboards — synonymous with Silicon Valley brainstorming — are built into floor-to-ceiling sliding doors in the central area of each pod, but “some of the engineers are freaking out” that it isn’t enough, says Whisenhunt.

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It must suck to be a designer at Lenovo

Apple laptops compared with Lenovo's

Spotted on Twitter. You’d think Lenovo would have followed what happened to Samsung when they pulled this cheap stunt.

And it is cheap. You might be an Apple hater but I dare you to defend this as in anyway a positive contribution to design, the user experience, or in any way innovative.

Remember when your parents bought you a ‘Walkman’ and it turned out to be a cheap knockoff that made everyone laugh at you?

That’ll be the people who get given this, that will.

I’m assuming Lenovo employ designers, rather than photocopier operators. In which case, this must be a pretty soul destroying way to make a living. ‘Want to be creative? Forget it. Copy this.’ 

Apple invents woven fabric displays for Apple Watch bands, iPod loops, more

The U.S. Patent and Trademark Office on Thursday published an Apple patent application describing a method by which light-transmissive materials like nylon are interwoven into conventional textiles, literally creating a woven display for use with devices like Apple Watch

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Comic artist repurposes iTunes’ terms and conditions into graphic novel

The artist told the Guardian he had been working on the side project since November 2014, “because I thought it would be a funny thing to do” while he works on a second Masterpiece volume (“I just did a version of the Marquis de Sade’s Justine in the style of Wonder Woman”) and an adaptation of Moby-Dick.

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Jony Ive talks intersection of fashion and tech ahead of Apple-sponsored Met Gala

Ive, who is hosting the Met Museum’s “Manus x Machina: Fashion in an Age of Technology” exhibition next May as cochair, told The Wall Street Journal in a recent interview that beauty can arise from both handmade and machine-made designs. A common misconception the upcoming Met Gala looks to dispel is that thoroughly modern processes like 3D printing and computer aided design somehow lack intrinsic value. “It’s a completely false notion that there is inherent value in what is made by hand, or an inherent lack of value in what is made by machine,” Ive said.

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Microsoft is turning the iPhone’s camera into a 3D scanner

Microsoft wants the camera on the back of your phone to do more than take 2D photos. A new project from Microsoft’s research lab is turning the average smartphone’s rear camera into a 3D scanner — one that can automatically create 3D models that are supposed to be good enough for printing. In a demo video, researchers use an iPhone 5S to scan objects just by moving the phone around them. The phone tracks the object that’s being captured and then builds up a model as the camera captures it from different angles.

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The Apple Watch as luxury item

But luxuries are good. If we only bought things that we need, and that have clear use cases, then we’d all wear nothing but overalls and have a single bare lightbulb in each room of our homes. This is also the source of the confusion, I think. Reading the Watch’s launch reviews, I sometimes got the sense that the tech press was writing about it as though the luxury goods industry didn’t exist and that the luxury press was writing as though technology didn’t exist: no-one spends money on things because they’re just nice and no-one buys things that don’t last forever. The gold version brought this out best – a tech product that’s $10,000 but has the same spec as the $350 one – heresy! And a gold watch that probably doesn’t last a lifetime – again, heresy! But all rules can be broken with the right product – that’s how progress happens. Meanwhile, the irony is that it’s not actually the gold that’s the luxury but the software – that tap on the wrist telling you to turn left. In a sense, the gold case is an accessory to the software in the same way that the strap is an accessory to the watch.

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Back from the brink: five successful rebrands and why they worked

It was up to chief executive, Steve Jobs, to turn the company’s fortunes around. His most important move in his mission to revamp Apple’s naff image for a new generation of tech lovers, was to launch a clever advertising campaign called “Think Different”. The drive challenged customers to see Apple as a lifestyle choice which reflected their own individuality. And it worked. Apple is predicted to soon be worth an estimated $1tn. “Steve Jobs took a radical step by ruthlessly focusing on what made people care about them and stopped trying to emulate their competitors,” explains Maxwell. He adds: “If they had just carried on making the same computers at that point, it would have just been an ad campaign. But what they were signalling was a completely different change in tack, a really bold step into a new type of computer. It was about making the idea real through what you say, what you do, what you make. It is not just an empty claim.”

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An iPad gave my son with disabilities a voice – and changed his life

Even though Kevin learned many adapted signs, most people he wanted to talk to didn’t know his language. Given how restricted his communication was at the time, a little sadness would sometimes creep into our lives. We knew we had a boy with a story to tell and no way to tell it. Then came the iPad. Life changed slowly at first for Kevin, and then for our entire family. Through the dedication of his school team, every day new icons and words are added to his vocabulary. At more than 1300 words now, the Proloquo2Go app is the home of Kevin’s iPad voice. Built within his app are 35 pages, most with 36 words, represented by animated or real-life picture symbols. Voice output words and phrases are associated with each of the symbols. Kevin navigates these pages to share what’s on his mind – almost always with a stop at the people and activities pages.

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When Stephen Fry met Jony Ive: the self-confessed fanboi meets Apple’s newly promoted chief design officer – Telegraph

Design, like food in Britain, used to be something you didn’t talk about. It was flash, faintly unmanly and frankly foreign. Yes, of course a fellow sometimes has to get out a ruler and a Rotring to make a technical drawing which might show how something functional and useful could look. But you don’t go about the place calling it design with a capital D. How pretentious. Emperor’s new clothes. Nonsense. All a bit Danish and weird. Nobody can afford to believe that any more. There was a time when you would hear that Apple’s success was the result of a herd mentality fuelled by chic early adopters, fools who were soon parted from their money. The only fool today would be someone who still believed that this explained the Apple phenomenon.

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