Who is Louise Delage? New Instagram influencer not what she seems

 

The campaign was created for Addict Aide, an organisation that seeks to raise awareness of alcoholism among young people. Stéphane Xiberras, creative director and president of BETC Paris, told AdFreak that the agency had been struck by “the difficulty of detecting the addiction of someone close to you”. The fake Instagram account aimed to show “a person people would meet every day but whom we’d never suspect of being an addict”.

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A splash of tonic to cure your ills

The lesson is that tonic water isn’t just something to swill with your gin; it’s powerful stuff. Quinine, taken in the form of bark from the cinchona tree, was taken to alleviate the effects of malaria. It originally came only from the Spanish colonies in South America. The British struggled without a regular supply. In one disastrous encounter during the Napoleonic wars, known as the Walcheren Expedition, 106 British soldiers died in combat, but over 4,000 died from malaria.

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