Rider v rider: how transit etiquette campaigns make you the scapegoat

  At best, etiquette campaigns treat the symptoms of transit inefficiency, not the disease, they argue. At worst, they contribute to a ridership more concerned with each other’s behaviour than advocating for a better system. Read the full story here

From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest

  It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be […]

Rider v rider: how transit etiquette campaigns make you the scapegoat

  At best, etiquette campaigns treat the symptoms of transit inefficiency, not the disease, they argue. At worst, they contribute to a ridership more concerned with each other’s behaviour than advocating for a better system. Read the full story here

Madrid tackles ‘el manspreading’ on public transport with new signs

Madrid’s transport authorities are taking a stand against seated male selfishness with a campaign to tackle the social scourge that is manspreading. Fed up with men whose thighs fail to respect the boundaries of bus seats, the Spanish capital’s Municipal Transport Company (EMT) is to put up signs discouraging the practice. Link

I’m an ex-Facebook exec: don’t believe what they tell you about ads

  For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012. The ethics of […]

From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest

  It’s a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe,” says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be […]

From ‘hands that do dishes’ to a bathtime Flake: the changing face of brands on TV

  Ads like the one for Harmony hairspray in the 1970s perpetuated the idea that a woman’s main aim was to appeal to as many men as possible, as a series of potential suitors asked: “Is she, or isn’t she?” A later campaign for the deodorant Impulse showed men who “just can’t help” handing flowers […]

From ‘hands that do dishes’ to a bathtime Flake: the changing face of brands on TV

  Ads like the one for Harmony hairspray in the 1970s perpetuated the idea that a woman’s main aim was to appeal to as many men as possible, as a series of potential suitors asked: “Is she, or isn’t she?” A later campaign for the deodorant Impulse showed men who “just can’t help” handing flowers […]

Here are Facebook’s marketing tips for exploiting lonely people

  Facebook has some advice for brands on how to get their marketing messages to resonate with newly single people. In a blog post today, the company expounded on ways in which single people act in the wild and on the internet, as well as ways to capitalize on their sad, sad lives Read the […]

Mossberg: Lousy ads are ruining the online experience

  Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using the NFL app on my iPad. To watch that 14-second clip, I had to suffer through a 30-second ad for something so irrelevant to […]