Metroland, 100 years on: what’s become of England’s original vision of suburbia?

Planners, architects and builders are not the only ones who create cities. The suburban landscape of north-west London owes its existence, largely, to the imagination of the Metropolitan Railway’s marketing department. One hundred years ago, in the summer of 1915, the railway’s publicity people devised the term “Metroland” to describe the catchment area of villages […]

The four keys to future advertising success

Companies that precisely instrument, capture and analyse user interactions across multiple devices develop a more complete picture of how potential customers interact with their marketing messages. Analytical insights can also be used to more precisely target potential customers and provide brands and businesses with the confidence that their advertising channel mix is yielding the desired […]

Can cities kick ads? Inside the global movement to ban urban billboards

Something seemed strange. Staring out of a hotel window in São Paulo, my eye was caught by an oversized digital display crowning the top of an undersized skyscraper. Steadily flashing the time, then the temperature, the display was incongruous in a way that I couldn’t quite put my finger on. It was only later, when […]

Back from the brink: five successful rebrands and why they worked

It was up to chief executive, Steve Jobs, to turn the company’s fortunes around. His most important move in his mission to revamp Apple’s naff image for a new generation of tech lovers, was to launch a clever advertising campaign called “Think Different”. The drive challenged customers to see Apple as a lifestyle choice which […]

Do Sex and Violence Sell? Maybe Not, Says New Study

“We found almost no evidence that violent and sexual programs and ads increased advertising effectiveness,” said Brad J. Bushman, PhD, professor of communication and psychology at The Ohio State University, and a co-author on the study, which appeared in the journal Psychological Bulletin®. “In general, we found violent and sexual programs, and ads with violent […]

Ad tech is killing the online experience

Web-based articles, these days, are increasingly an exercise in pain and frustration. In many ways, the experience of reading such things is worse today than it was in the early days of dial-up internet. Because at least back then web pages were designed with dial-up users in mind. They were mostly text, and even if […]