Newspapers face up to the ad crunch in print and digital

The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months. Most of the UK’s top 10 newspaper advertisers have stripped their budgets: the biggest, Sky, has cut […]

How to achieve brand visibility: “A great design isn’t great if no one sees it”

What is it that makes a logo of an apple with a bite out of it appealing? And how does a brown, fizzy drink stir connotations of nostalgia? Associating emotions with products is a driving force for a brand’s success – and this recognition is often achieved through the design and marketing. But a pretty […]

Instagram is already getting lazy about ad quality

What is an Instagram ad? Back when the company first announced it would be interrupting everyone’s photo feed with ads, Instagram said that brands would have to be “creative and engaging” in their approach. They’d have to fit in seamlessly alongside the never-ending stream of food shots, pet photos, vacation scenes, and newborn babies we […]

Iceland bread advert banned for making baking seem too simple

The online video ad showed bread products, the outside of a windmill and an interview with a baker who appeared to be inside the windmill, who said: “Our stone-baked bread is made from the best wheat, sourdough, water, salt and an amount of yeast. The philosophy is that we only use natural ingredients … Once […]

Paddy Power’s ‘Immigrants, jump in the back’ lorry stunt to be censured

At the time, the bookmaker described the stunt as “a bit of fun”. However, a draft ruling from the ASAI, seen by the Guardian but still to be approved by the organisation’s complaints committee, found Paddy Power breached three guidelines connected to offence and diversity. The report says Paddy Power defended the stunt on the […]

Rise of ad-blockers shows advertising does not understand mobile, say experts

“The broader problem is, in many ways, that in some cases digital advertising has not put at the forefront the fundamental truth that the user experience is paramount,” Kamaras said. “And no advertising that does not respect the user experience, be it in terms of content, in terms of design and creative, or in terms […]

Ad Blocking: The Unnecessary Internet Apocalypse

Ad Age on ad blocking Advertisers and their agencies should voluntarily abandon the most upsetting forms of digital disruption. While autoplay video ads may work in some mobile in-stream environments where a consumer can swipe them off the screen quickly, it may be time to retire autoplay in other contexts. Flashing, blinking intrusive ads also […]

How to save online advertising

At root is an intrinsically toxic relationship between the three parties to the advertising ecosystem: advertisers, publishers and readers. Advertisers buy publishers’ inventory to sell things to readers, but publishers sell inventory to publishers because they want money, not because they want to help sell products. Readers want to read what the publishers are publishing. […]

Reviews, tweets, Instagram posts: why customers are the new marketers

User-generated content (UGC) – blogs, reviews, comments, essentially any digital interaction your customer has with your brand – is becoming an increasingly important part of many businesses’ marketing plans. It is a low-investment, high-impact way of raising your profile online. A recent study by ratings and reviews company Reevoo (pdf) found that 70% of consumers […]