Slang: the changing face of cool

  In March 1984, the Guardian’s Washington correspondent, Alex Brummer, reported that the word yuppie was one of “America’s hottest new status descriptions”. (The other he mentioned, yummie – “young upwardly mobile moderate” – seems to have died an early death.) The same year also saw the publication of Marissa Piesman and Marilee Hartley’s tongue-in-cheek […]

The secret life of a clickbait creator: lousy content, dodgy ads, demoralised staff

  Viral content and clickbait sites are different to your classic startups. They often don’t raise any money, instead generating massive amounts of capital per day by posting other people’s kitschy videos and images while plastering them with countless ads. Instead of planning for the future and diversifying their business model, most rely heavily on […]

John Lewis unveils Christmas ad starring a dog on a trampoline

  The retailer will employ a host of innovative social media tools to help encourage sharing and interaction as the battle for hearts and minds in the run-up to the biggest shopping period of the year becomes increasingly digital. These include a tie-up with Snapchat, which will allow UK users of the messaging app to […]

These anti-terrorism posters echo Nazi propaganda

However inadvertently, the designers have used a horribly familiar antisemitic image. The impact goes far beyond these associations, serious as those are. A friend who was unaware of Nazi iconography revealingly said that she saw on the poster an “evil-looking dark-skinned man”. The image plays on people’s fears of “the other”, and creates anxiety about […]

For The First Time, CoverGirl Ads Feature Woman Wearing A Hijab

  CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history. Beauty blogger Nura Afia is featured wearing the traditional Muslim head covering in an ad campaign for a new line of mascara that also includes singer Katy Perry and actress Sofia Vergara. Afia says […]

Slang: the changing face of cool

  In March 1984, the Guardian’s Washington correspondent, Alex Brummer, reported that the word yuppie was one of “America’s hottest new status descriptions”. (The other he mentioned, yummie – “young upwardly mobile moderate” – seems to have died an early death.) The same year also saw the publication of Marissa Piesman and Marilee Hartley’s tongue-in-cheek […]

Who is Louise Delage? New Instagram influencer not what she seems

  The campaign was created for Addict Aide, an organisation that seeks to raise awareness of alcoholism among young people. Stéphane Xiberras, creative director and president of BETC Paris, told AdFreak that the agency had been struck by “the difficulty of detecting the addiction of someone close to you”. The fake Instagram account aimed to […]

H&M’s diverse advert mirrors the real world. Shame the ad industry doesn’t

Diversity is so hot right now. Take H&M’s new television advert for its autumn/winter 2016 collection, for example, which features a range of women including: • Black women with natural hair • Women with shaved heads • A muscular woman • Action shots of women’s wobbly bits wobbling • A thin woman eating french fries […]

Tighten your safety briefing: Air New Zealand rebuked over flippant videos

Air New Zealand has been rebuked by the country’s aviation watchdog for burying life-saving messages in amongst celebrity cameos in its pre-flight safety videos. The airline is infamous for its elaborate star-studded clips in which celebrities like Richard Simmons, Bear Grylls and Betty White tell passengers how to respond in an aviation emergency. But an […]