Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created […]

Want to lose weight? Eat in a crinkly plate

A crinkly plate, designed with ridges that cunningly reduce the amount of food it holds, may be heading for the market to help people concerned about their weight to eat less. The plate is the brainchild of a Latvian graphic designer, Nauris Cinovics, from the Art Academy of Latvia, who is working with a Latvian […]

Google made a site that shows how millions of people draw the same object

  Back in November, Google released artificial intelligence experiment that asks you to draw a random object and see if the neural network can identify your doodle. Quick, Draw! was eventually turned into a tool that transformed drawings into clip art based on the best results it got, helping people add a visual icon to […]

Product designers ‘must reduce Pringles factor’ to boost recycling

Product designers need to retreat from “the Pringles factor” in order to make their packaging more recyclable, an environmental expert has said. Simon Ellin, the chief executive of the Recycling Association, which represents recyclers, pointed to the snack tube as a prime example of the failure to consider recycling in design – and listed a […]

America has become so anti-innovation – it’s economic suicide

  Innovation drives economic growth. It boosts productivity, making it possible to create more wealth with less labor. When economies don’t innovate, the result is stagnation, inequality, and the whole horizon of hopelessness that has come to define the lives of most working people today. Juicero isn’t just an entertaining bit of Silicon Valley stupidity. […]

Google’s 18-Month Quest To Redesign Its Terrible Emoji

  “It’s a communication issue,” says Rachel Been, Creative Director on Google’s Material Design. “If I sent my friend the dancing woman on iOS, and I’m on an Android device and I see a blob, there’s a miscommunication.” And now, thanks be to Google, that miscommunication is being fixed. “We’re doing a full redesign of […]

How real books have trumped ebooks

  Book covers looked very different a decade ago when the appearance of e-readers seemed to flummox a publishing industry reeling from the financial crisis and Amazon’s rampant colonisation of the market. Publishers responded to the threat of digitisation by making physical books that were as grey and forgettable as ebooks. It was an era […]

‘Turn it off’: how technology is killing the joy of national parks

  Andrew Studer was admiring a massive lava fire hose at Hawaii Volcanoes national park when he spotted something unusual: a small quadcopter drone flying very close to the natural wonder pouring hot molten rock. “There were other visitors sitting out relaxing in somewhat of a meditative state, just trying to enjoy this phenomenon,” said […]

Designers on acid: the tripping Californians who paved the way to our touchscreen world

  Next time you drag a document across your desktop and put it in a folder, spare a thought for acid. Organising your files might not seem like a psychedelic experience now, but in 1968, when Douglas Engelbart first demonstrated a futuristic world of windows, hypertext links and video conferencing to a rapt audience in […]

I’m an ex-Facebook exec: don’t believe what they tell you about ads

  For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012. The ethics of […]