Are catalogues the future of shopping?

  If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also […]

The 10 lies ​about Black Friday’s consumerist circle of hell

  Ladies and gentlemen, we have started our descent. From now until closing time on Christmas Eve, we are destined to fall towards an existential abyss. Some of us are fated to experience an unpleasant altercation with another shopper on Black Friday over the last discounted PS4 in a warehouse on the North Circular. Others […]

Are catalogues the future of shopping?

  If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also […]

The 10 lies ​about Black Friday’s consumerist circle of hell

  Ladies and gentlemen, we have started our descent. From now until closing time on Christmas Eve, we are destined to fall towards an existential abyss. Some of us are fated to experience an unpleasant altercation with another shopper on Black Friday over the last discounted PS4 in a warehouse on the North Circular. Others […]

Are catalogues the future of shopping?

  If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also […]

Are catalogues the future of shopping?

  If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also […]

Japanese bookshop stocks only one book at a time

A story from The Guardian on a bookstore in Japan that’s hit upon a novel approach to helping people choose what to read next. “This bookstore that sells only one book could also be described as ‘a bookstore that organises an exhibition derived from a single book’. For instance, when selling a book on flowers, […]

Closing down: the couple chronicling New York’s disappearing storefronts

The Murrays’ new book Store Front II: A History Preserved, the Disappearing Face of New York is the concluding part of a trilogy. It’s their second “daytime” book; the first was published in 2009 – with New York Nights (2012), chronicling Big Apple facades after dark, sandwiched in between. Another volume is unlikely, given the […]

HSN and the power of the TV shopper

“It’s a relatability factor,” Rancic explains. “It’s authenticity. When people tune in and watch me on HSN and I’m talking about my new $59 premium denim, and I’m telling them that I have $200 designer jeans that are exactly like these $59 jeans, they believe me. They trust me because I am who I am […]

How technology will fill your shopping basket

Fashion retailers see hi-tech as the future too. The Burberry store on London’s Regent Street uses digital chips in jackets and handbags that convert so-called magic mirrors into video screens, displaying digital information about the products you’re trying on. The next generation of these mirrors will let you see yourself in different colour combinations of […]