Are catalogues the future of shopping?

  If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also […]

Are catalogues the future of shopping?

  If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also […]

Japanese bookshop stocks only one book at a time

A story from The Guardian on a bookstore in Japan that’s hit upon a novel approach to helping people choose what to read next. “This bookstore that sells only one book could also be described as ‘a bookstore that organises an exhibition derived from a single book’. For instance, when selling a book on flowers, […]

From Carine Roitfeld to Heat Tech: how Uniqlo became our favourite shop

The partnership between Uniqlo and Toray may suit the brand’s image as Japanese innovators, but how well does science fit with its new haute-couture approach? I was invited on a tour of the Toray research factory near Kyoto, where we are shown how four different super-thin synthetic fibres are produced, combined and then rigorously tested […]

Monsoon named and shamed for not paying staff minimum wage

Monsoon has been named and shamed by the government for failing to pay more than 1,400 workers the minimum wage. The privately owned fashion retailer is one of 115 companies caught in the latest swoop by HM Revenue and Customs (HMRC), which oversees implementation of the pay regulations. Read the full story here

Brick Lane – the melting pot of culture

“Every piece here has a story,” she said. “If they were protesting against fashion I can see their point. Fashion is big business and so many clothes are poor quality and produced on exploitation. Our product is not. It might be hand crafted in Japan, it is a sartorial work of art.” That said, she’s […]