Why the internet of things favours dominance

The grand vision of the internet of things is currently an exercise in imagination. It is about what happens when more and more of the real, physical world comes online, as devices and sensors proliferate, connecting everything. The promise is that the internet of things won’t just connect our homes, hospitals, schools and streets – […]

Can I get a rewind! The lost art of the VHS cover

Any child of the 1980s or 90s could tell you the pivotal role the video shop played in their lives. Once a fixture of Britain’s high streets, they’ve since gone the way of Woolworths, Our Price and Wimpy, becoming virtually extinct with the advent of Netflix, Amazon and iTunes. But the new book VHS Video […]

Star Trek superfan boldly goes where no interior decorator has gone before

A man’s home is his castle. Or in the case of Steve Doman, his spaceship. The Star Trek superfan has spent the last 14 years converting his Colorado home into a shrine to his favourite TV show. Steve has spent $30,000 so far on the house, which includes transporter room and Klingon guest quarters. And, […]

Programmable jewelry uses high school cliques to teach kids to code

How do you get teenage girls interested in coding? Simple, give them new ways to call out friends and enemies in social scenarios. At least, this seems to be the idea behind Jewelbots, a new line of programmable friendship bracelets that light up and vibrate when other Jewelbots are near. BFFs can assign one another […]

The Star Wars movies are all being turned into cute Little Golden Books

With new games, shows, and movies all on the way, Star Wars is already ruling 2015. Things are only going to get bigger from here. Disney announced this week that the entire saga is ready to launch, surprisingly, a new series of Little Golden Books for kids. The Star Wars Little Golden Books will soon […]

Back from the brink: five successful rebrands and why they worked

It was up to chief executive, Steve Jobs, to turn the company’s fortunes around. His most important move in his mission to revamp Apple’s naff image for a new generation of tech lovers, was to launch a clever advertising campaign called “Think Different”. The drive challenged customers to see Apple as a lifestyle choice which […]

Do Sex and Violence Sell? Maybe Not, Says New Study

“We found almost no evidence that violent and sexual programs and ads increased advertising effectiveness,” said Brad J. Bushman, PhD, professor of communication and psychology at The Ohio State University, and a co-author on the study, which appeared in the journal Psychological Bulletin®. “In general, we found violent and sexual programs, and ads with violent […]

16 trends that will define the future of video games

In a talk entitled Killing the “Lucky Indie” Myth: How to Build a Sustainable Micro Studio, Simon Roth of Machine Studios spoke about how another developer rents a desk in his office in Oxford. This is becoming increasingly common as an increasing number of smaller studios set up without the funds to rent their own […]