Apple is still UK’s top storytelling brand

The 2015 Brand Storytelling report, now in its third year, surveyed 2,800 UK adults about their views on 154 major brands. Respondents rated all of the brands they were familiar with against nine criteria, including the brands they feel have “a clear sense of purpose and vision,” those that “produce content you want to share or talk about,” and those where “you are intrigued to see what they will do next.”

Read the full story here

Leave a comment

%d bloggers like this: