It’s education, stupid. Or, how the UK risks losing its global creative advantage | Design Council

According to the study, “While Brighton’s creative, design and IT firms grew faster than the local economy and more than 10 times faster than the British economy as a whole, ‘fused’ business grew at more than twice that speed and ‘superfused’ firms grew faster still.” One of the enabling factors that make this sort of growth possible is people with skills that can work across traditional silos. The Design Council’s recent research into automotive manufacturing highlighted that the automotive sector, like other industries, is requiring designers with a larger skillset (particularly in user experience and interaction design) and seeking T-shaped people: those who have deep technical and creative skills but are also able to work across fields and collaborate with various suppliers and functions – from engineering and marketing to end users.

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