Newspapers face up to the ad crunch in print and digital

The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months. Most of the UK’s top 10 newspaper advertisers have stripped their budgets: the biggest, Sky, has cut its spend by 20% in the first nine months, according to unofficial figures. Second ranked BT has lopped 18% off its national newspaper ad budget so far, Asda is down 47% and the once ever-reliable Tesco is down 39%.

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