Paddy Power’s ‘Immigrants, jump in the back’ lorry stunt to be censured

At the time, the bookmaker described the stunt as “a bit of fun”. However, a draft ruling from the ASAI, seen by the Guardian but still to be approved by the organisation’s complaints committee, found Paddy Power breached three guidelines connected to offence and diversity. The report says Paddy Power defended the stunt on the grounds it regularly ran campaigns that were “edgy, humorous and engaging” and that the way it was distributed, mainly via social media, meant the intended audience would be receptive to the “mischief” intended.

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