Reviews, tweets, Instagram posts: why customers are the new marketers

User-generated content (UGC) – blogs, reviews, comments, essentially any digital interaction your customer has with your brand – is becoming an increasingly important part of many businesses’ marketing plans. It is a low-investment, high-impact way of raising your profile online. A recent study by ratings and reviews company Reevoo (pdf) found that 70% of consumers place peer recommendations above professionally written copy. Here’s how you can harness user-generated content to grow your business:

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