What graphic designers think about the Google logo

Google’s seen a lot of changes recently, and the latest came yesterday, when the tech company surprised everyone with their new logo. In one of the biggest changes since 1999, Google’s new logo uses a simpler sans-serif typeface. The new logo had to work well in constrained spaces and maintain consistency across many products, the company explained in a blog post. Many iterations of the new logo ended up on the cutting room floor. So how did Google do? We picked the brains of some graphic and type designers to see what they thought.

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