The free admission policy costs approximately £45m to implement. The seven million additional overseas visitors now frequenting these museums spend on average £90 per day to the benefit of the wider UK economy. So, the £315m thus generated far outstrips the cost of the policy. Wider economic analysis of national museums demonstrates that for every £1 of government subsidy, national museums provide £3.50 in wider economic benefit. Far from being a subsidised cost, free admission represents very good value for money.