Ad tech is killing the online experience

Web-based articles, these days, are increasingly an exercise in pain and frustration. In many ways, the experience of reading such things is worse today than it was in the early days of dial-up internet. Because at least back then web pages were designed with dial-up users in mind. They were mostly text, and even if they used images, the text always loaded first. Today, by contrast, everything is built for a world where everybody has a high-bandwidth supercomputer in their pocket. That’s not because we all do have high-bandwidth supercomputers in our pockets, although the web technologists who are building these sites generally do, and have a tendency to forget about everybody else. Rather, it’s a function of misaligned incentives.

Read the full story here

Leave a comment

Your email address will not be published. Required fields are marked *

%d bloggers like this: