How male and female bathing suits got smaller and smaller

“In the 50s, all young girls aspired to look like their mothers. In the 60s, the big change was the mothers wanted to look like the daughters,” quips acclaimed fashion designer David Sassoon. Now retired, Sassoon – creator of eveningwear for Princess Diana and other members of the Royal Family – is surrounded by colourful top-end beach clothing from the 1920s and 30s. He is helping put the finishing touches to London’s Fashion and Textile Museum’s new summer exhibition, Riviera Style, which looks at how resort and swimwear fashions have changed since 1900. The rules regarding beach etiquette have changed tremendously he says. “Today you can practically walk on a beach with nothing on.”

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