Why the language on food packaging makes me sick

ecently, a Finnish manufacturer of meatballs was told its meatballs didn’t contain enough actual meat to qualify as meatballs. So now it says on the packet simply: “Balls”. One might agree that the mechanically recovered slop that is the main ingredient of these balls should not be called “meat”. But if advertising authorities banned all inaccurate, arguable or just plain ridiculous language on food packets, our nosh would have to be wrapped, as cigarettes soon will be, in completely blank packaging.

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