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A quick glance at the logos of some of the most prominent spaceflight companies, including SpaceX and Orbital ATK, show just how similar their branding has become. “There are usually dominant blues, dominant blacks, all going with this rocket swoosh and a pointed star,” says Andrew Sloan, a graphic designer and specialist in brand development. That’s a problem, he says, since it makes it hard for these brands to differentiate from one another.

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