Mossberg: Lousy ads are ruining the online experience


Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using the NFL app on my iPad. To watch that 14-second clip, I had to suffer through a 30-second ad for something so irrelevant to me that I can’t even recall what it was. The length and content of that video ad Saturday was, in my view, way out of proportion to the length and value of the clip itself. And that’s just one small example of why the advertising-supported model online is broken, and is threatening the whole online content experience with it.

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