ASA bans Heinz Beanz’s Can Song advert for safety concerns


A Heinz TV advert teaching viewers how to use cans of its baked beans to drum out a song has been banned for being dangerous for children to copy. The commercial, which used the strapline “Learn the #CanSong, featured children, teenagers and adults using Heinz Beanz tins to drum out the rhythm of song. Nine viewers lodged complaints with the Advertising Standards Authority that the advert encouraged “unsafe practice”, with six believing that it could be dangerous for children to emulate.

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