Are catalogues the future of shopping?

 

If buying clothes today is about creating a unique online experience, is The Secret Catalog the future of clothes shopping? The Secret Catalog – a bespoke, password-protected physical and online experience – is the perfect marketing equation of mystery, membership and Instagram aesthetic, to create an experience that feels exciting and special. It’s also competitive; when the online shop launched yesterday, people can buy items on a first-come-first-served basis after ordering the winter catalogue and receiving the password.

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