The annual Waitrose food and drink report, released on Wednesday, focuses on the way in which food has become social currency thanks to how we share and discuss it online. It is impossible to wade through the quagmire of social media without segueing into virtual treasure troves of #foodporn, #instafood and proudly #delicious content. According to the report, one in five Brits has shared a food photo online or with our friends in the past month. We have managed to forge what looks like a rare pure corner of social media, where pleasure is the order of the day. No matter the poster or the politics, food shines bright as something that all of us can aspire to, if only we curate our lives and our diets carefully enough.