McCartney’s fashion week raison d’être has always been about more than aesthetics. Her pioneering anti-fur and anti-leather stance, widely considered the hippy eccentricity of a Beatles daughter when she launched her label 15 years ago, has since been adopted by Ralph Lauren, Tommy Hilfiger and Giorgio Armani. Last week, her brand released its first annual environmental profit and loss accounts, examining the environmental impact of the business from raw material to retail. This focus on sustainability reflects a nascent change across the industry, as fashion responds to a new generation of millennial consumers who expect their clothes to reflect their values.

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