A case that will run and run: Duracell and Energizer’s court fight over rabbit mascots

 

The Duracell and Energizer bunnies are set to fight it out in court, after a judge ruled that a legal tussle over the right to use a rabbit mascot can proceed. Duracell failed in a bid to dismiss a lawsuit by Energizer, which claims that its rights to use a pink bunny to advertise batteries in the US have been violated. While Duracell’s bunny is 16 years older than Energizer’s, having been born in 1973, the latter firm has the sole right to sell rabbit-emblazoned batteries in the US.

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