Gucci ad banned over ‘unhealthily thin’ model

The offending Gucci ad
The offending Gucci ad

Guccio Gucci, the parent company of the fashion brand, and the Times said that that the idea of an unhealthily thin model was to some extent a “subjective issue”. The fashion company said that the models had “slim builds” but were not depicted as “unhealthily thin”. The images were shot to make sure none of the models’ bones were visible, which would accentuate thinness, and light rather than heavy makeup was used to stop the potential accentuation of thinness in features. The ASA disagreed, saying that the ad irresponsibly showed a model with a body that was disproportionate and overly thin

I’m not sure how anyone could ‘subjectively’ arrive at the conclusion that this model looks fit and healthy. Still – job done. Their ad has now been seen everywhere that reported the story. Maybe it would be overly cynical to suggest this was the intention – shame on anyone who would suggest such a thing…

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