Why car makers still produce life size clay models

A clay model in progress 

A fascinating look behind the scenes of automotive design by Michael Wayland (Associated Press), and the return of making models out of clay after a flirtation with technology.

Twenty-five years ago, as milling and computer-aided design programs transformed the design process, it seemed clay modelers would be all but extinct. Bean counters saw the new technologies as a way to shorten the design process and cut costs. Modeling But carmakers found they were turning out lackluster vehicles due to a lack of hands-on interaction and being unable to effectively evaluate styling.

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