In kids cartoons, 0% of princesses are engineers, 2.9% of characters are black, and Batman doesn’t recycle

Detective Dot book and apps

News via The Guardian of a new Kickstarter campaign to tackle poor representation of girls/women in STEM subjects (or rather STEAM – they quite rightly include the arts where they belong, alongside the other disciplines).

“In kids cartoons, 0% of princesses are engineers, 2.9% of characters are black, and Batman doesn’t recycle. And kids spend up to 9 hours in front of screens seeing this stuff everyday,” explains Detective Dot’s Kickstarter pitch. “We’re obsessed with buying stuff but we don’t know how it’s made or who made it. Kids media is heavily stereotyped. Children, particularly girls and minorities, need positive role models in engineering, science, technology, arts and maths.”

Read the Guardian article here and contribute to the Kickstarter campaign here

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