Rider v rider: how transit etiquette campaigns make you the scapegoat

 

At best, etiquette campaigns treat the symptoms of transit inefficiency, not the disease, they argue. At worst, they contribute to a ridership more concerned with each other’s behaviour than advocating for a better system.

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Narrative Maps for ‘Choose Your Own Adventure’ Books

 

Maps like the ones Chooseco created can reveal the structure of a book that gives readers choices, but though the multiple story lines are part of what makes the series so fun, they’re not the only thing that defines it. The meat of “Choose Your Own Adventure” stories are gender-neutral romps in worlds where there are no obviously right or wrong moral choices. There’s danger around bend, usually in the form of something like space monkeys, malicious ghosts, or conniving grown-ups. Even with a map, there’s no way to find out what really comes next without making a choice and flipping to another page.

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Madrid tackles ‘el manspreading’ on public transport with new signs

Madrid’s transport authorities are taking a stand against seated male selfishness with a campaign to tackle the social scourge that is manspreading.

Fed up with men whose thighs fail to respect the boundaries of bus seats, the Spanish capital’s Municipal Transport Company (EMT) is to put up signs discouraging the practice.

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Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created 7 million unique jars that were sold throughout Italy.

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