From ‘hands that do dishes’ to a bathtime Flake: the changing face of brands on TV

  Ads like the one for Harmony hairspray in the 1970s perpetuated the idea that a woman’s main aim was to appeal to as many men as possible, as a series of potential suitors asked: “Is she, or isn’t she?” A later campaign for the deodorant Impulse showed men who “just can’t help” handing flowers […]

UK hospital uses VR to ease kids’ nerves before an MRI

  Magnetic resonance imaging, most common known as an MRI for short, can be a frightening experience, especially for kids. The process involves lying down on a narrow bed, sliding into the middle of a donut-shaped machine, and being bombarded by loud banging noises as the machine goes to work. To help ease children’s nerves […]

Air pollution masks – fashion’s next statement?

  Yesterday saw the launch of M90, an “urban breathing mask” created by the Swedish company Airinum and sold in more than 50 countries. Face masks are already a common sight in Asian countries, although the cheap washable cotton rectangles rarely perform well in tests. Surgical masks, the type usually worn by doctors, have tended […]

Do we still need Doctor Who? Time travel in the internet age

  Most people, Wells wrote – “the predominant type, the type of the majority of living people” – never think about the future. Or, if they do, they regard it “as a sort of blank nonexistence upon which the advancing present will presently write events”. The more modern sort of person – “the creative, organising, […]

Google is helping H&M construct a custom dress based on your personal data

  Google is teaming up with H&M Group’s digital fashion house Ivyrevel in an attempt to make data fashionable. The two companies are working together on an Android app that’ll track wherever users go, the weather where they live, and whether they’re having casual or formal hangs. With that information, Ivyrevel will design an individualized […]

Net ​nostalgia: the online museums preserving dolphin gifs and spinning Comic Sans

  Scott is interested in conserving the stuff we have forgotten has value. Increasingly, our culture plays itself out on the internet, yet even now we have a tendency to view what we do on there as trivial. Or we make the mistake of assuming that digital means for ever. “The problem is, the internet’s […]

Here are Facebook’s marketing tips for exploiting lonely people

  Facebook has some advice for brands on how to get their marketing messages to resonate with newly single people. In a blog post today, the company expounded on ways in which single people act in the wild and on the internet, as well as ways to capitalize on their sad, sad lives Read the […]