Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created […]

John Lewis unveils Christmas ad starring a dog on a trampoline

  The retailer will employ a host of innovative social media tools to help encourage sharing and interaction as the battle for hearts and minds in the run-up to the biggest shopping period of the year becomes increasingly digital. These include a tie-up with Snapchat, which will allow UK users of the messaging app to […]

Old book, new look: why the classics are flying off the shelves

  This autumn, though, they’re offering something new: a range of hardbacks offering “unique content” – a collection of an author’s works that hasn’t been presented this way before, or a new translation of a classic. Their design is flamboyantly simple: no dust jacket but a cloth binding, a cream background on which title and […]

Tighten your safety briefing: Air New Zealand rebuked over flippant videos

Air New Zealand has been rebuked by the country’s aviation watchdog for burying life-saving messages in amongst celebrity cameos in its pre-flight safety videos. The airline is infamous for its elaborate star-studded clips in which celebrities like Richard Simmons, Bear Grylls and Betty White tell passengers how to respond in an aviation emergency. But an […]

How big tobacco lost its final fight for hearts, lungs and minds

  Tobacco companies lost an appeal against government plans to force them all to use generic packaging with health warnings on the side. They said it was effectively theft of intellectual property so if nothing else, they should be compensated (their barrister even used the argument that slave owners were compensated when slavery was abolished […]

Maynards and Bassetts unite to form new “adult candy” brand

Maynards and Bassets, two venerable British brands of sweets, have merged into ‘Maynards Bassets’ – not the kind of mouthful that gets you salivating. The new packets look good, but that name and logo (or ‘plaque’ as it’s known) looks a bit heavy to me. Not as heavy as the bizarre language used to describe […]

Every web designer – and publisher – should read this

Every web designer and site owner needs to read this article by John Allsop on the epidemic of website bloat. To sum up: There is only one honest measure of web performance: the time from when you click a link to when you’ve finished skipping the last ad. Everything else is bullshit. […] Web designers! […]

Hashtag backlash: marketing campaigns that turned into social media disasters

  In the lead-up to Anzac Day, Woolworths launched the commemoration website “Fresh in Our Memories”, a play on the supermarket’s “fresh food people” slogan. People were encouraged to upload war-related photos and tributes to the site, which would automatically add the Woolworths logo and the Fresh in Our Memories catchphrase to them. Using the […]

Nurofen’s maker admits misleading consumers over contents of painkillers

Drug company Reckitt Benckiser has been marketing Nurofen under different sub-brands with the implication being that each one targeted different types of pain. Only one problem with that, and it led to action in Australia. “The ACCC took these proceedings because it was concerned that consumers may have purchased these products in the belief that […]

Can cities kick ads? Inside the global movement to ban urban billboards

Something seemed strange. Staring out of a hotel window in São Paulo, my eye was caught by an oversized digital display crowning the top of an undersized skyscraper. Steadily flashing the time, then the temperature, the display was incongruous in a way that I couldn’t quite put my finger on. It was only later, when […]