The potato solution: how the Guardian switched to biodegradable packaging

Some background on The Guardian’s recent decision to begin using plastic derived from potatoes to wrap its supplements: Last year we used approximately 25 tonnes of plastic for wrapping, which is about half a tonne a week. We knew we had to find an alternative. The newsprint we use for newspapers, however, is more than […]

Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created […]