John Lewis unveils Christmas ad starring a dog on a trampoline

  The retailer will employ a host of innovative social media tools to help encourage sharing and interaction as the battle for hearts and minds in the run-up to the biggest shopping period of the year becomes increasingly digital. These include a tie-up with Snapchat, which will allow UK users of the messaging app to […]

These anti-terrorism posters echo Nazi propaganda

However inadvertently, the designers have used a horribly familiar antisemitic image. The impact goes far beyond these associations, serious as those are. A friend who was unaware of Nazi iconography revealingly said that she saw on the poster an “evil-looking dark-skinned man”. The image plays on people’s fears of “the other”, and creates anxiety about […]

For The First Time, CoverGirl Ads Feature Woman Wearing A Hijab

  CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history. Beauty blogger Nura Afia is featured wearing the traditional Muslim head covering in an ad campaign for a new line of mascara that also includes singer Katy Perry and actress Sofia Vergara. Afia says […]

Who is Louise Delage? New Instagram influencer not what she seems

  The campaign was created for Addict Aide, an organisation that seeks to raise awareness of alcoholism among young people. Stéphane Xiberras, creative director and president of BETC Paris, told AdFreak that the agency had been struck by “the difficulty of detecting the addiction of someone close to you”. The fake Instagram account aimed to […]

H&M’s diverse advert mirrors the real world. Shame the ad industry doesn’t

Diversity is so hot right now. Take H&M’s new television advert for its autumn/winter 2016 collection, for example, which features a range of women including: • Black women with natural hair • Women with shaved heads • A muscular woman • Action shots of women’s wobbly bits wobbling • A thin woman eating french fries […]

Tighten your safety briefing: Air New Zealand rebuked over flippant videos

Air New Zealand has been rebuked by the country’s aviation watchdog for burying life-saving messages in amongst celebrity cameos in its pre-flight safety videos. The airline is infamous for its elaborate star-studded clips in which celebrities like Richard Simmons, Bear Grylls and Betty White tell passengers how to respond in an aviation emergency. But an […]

How big tobacco lost its final fight for hearts, lungs and minds

  Tobacco companies lost an appeal against government plans to force them all to use generic packaging with health warnings on the side. They said it was effectively theft of intellectual property so if nothing else, they should be compensated (their barrister even used the argument that slave owners were compensated when slavery was abolished […]

Gucci ad banned over ‘unhealthily thin’ model

Guccio Gucci, the parent company of the fashion brand, and the Times said that that the idea of an unhealthily thin model was to some extent a “subjective issue”. The fashion company said that the models had “slim builds” but were not depicted as “unhealthily thin”. The images were shot to make sure none of […]

How to write the shortest joke in the world

Quite an interesting article here on how to write short jokes, which should also be of use to writers, especially advertising copywriters. It begins by suggesting that one of the funniest and shortest jokes is Jimmy Carr’s ‘venison’s dear, isn’t it?’. Micro-gags like Carr’s also illustrate a central tenet of classical joke craft: for some […]